John Baldoni reveals the "Great Communications Secrets of Great Leaders", because "Leadership Branding Is More than a Buzz Word"!

John Baldoni's book, Great Communication Secrets of Great Leaders, provides real-world insights that can help executives turn their spoken and written words into leadership messages that inform, exhort, and inspire others to achieve improved results for themselves, their teams, and their people.

This book, Great Communication Secrets of Great Leaders, explores how leaders can develop, deliver and sustain their leadership messages to build greater levels of trust and to achieve desired results.

Great Communication Secrets of Great Leaders, speaks to Managers. It combines easy-to-read theory with practical tips along with stories about Leaders. Featured in the book are profiles of Winston Churchill, Mother Teresa, Rudy Giuliani, Colin Powell, Shelly Lazarus, Jack Welch, Rosabeth Moss Kanter, Vince Lombardi, and Bill Veeck.

Although the book was published nearly ten years ago, the principles remain true today. Hence, in the January 11, 2012 video below, John Baldoni articulates how leadership branding is more than a buzz word.


John Baldoni is an internationally acclaimed leadership consultant, executive coach, author and speaker. He is the author of eight published books on leadership, published by the American Management Association and Mc-Graw-Hill; translated into Spanish, Chinese, Japanese, Thai, & Korean. He has authored some 200 columns for HBR, and more than 100 columns to FastCompany.com. Currently he writes for CBS/MoneyWatch and contributes regularly to Bloomberg/Businessweek, Inc. com and the Washington Post.
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Source: John Baldoni's blog

How Great Leaders Inspire Action through the art of "Why"

Simon Sinek focuses on the art of knowing "Why". Those who know the answer to WHY in history have been the most effective leaders.

All organizations and careers function on 3 levels:
1. What you do - purpose, cause or belief is ones driving motivation for action.
2. How you do it - ones specific action one takes to achieve "Why".
3. and Why you do it - the tangle ways in which one brings "Why" to life.

The problem is, most don’t even know that "Why" exists. Although, Simon's Martin Luther King root cause analysis was not completely correct, he got the ideas of "Why" correct.


Simon O. Sinek is a thought leader and author best known for developing "The Golden Circle" and popularizing the concept of Why. He works with a variety of leaders and organizations including military, government, corporations, entrepreneurs and charitable organizations. Recognized as an expert in Air Force culture, he joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. His first TEDx Talk, "How Great Leaders Inspire Action," is the 19th most viewed video on TED.com. His book on the same subject, "Start With Why: How Great Leaders Inspire Everyone to Take Action," (2009) delves into a naturally occurring pattern, grounded in the "biology of human decision-making", that explains why we are inspired by some people, leaders, messages and organizations over others.
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Source: 2009 Tedx Talks on Leadership

What is the most important things you can do in preparation for a board meeting?

Laura Lee recommends 5 tactics a leader should do to set the stage for the dialogue a leader wants to have at board meeting.



1. Plant seeds in advance through one on one conversations.
2. Bring stake holder views into the discussion.
3. Tell stories of real people to illustrate the opportunities.
4. Propose strategic experiments to verify you assumptions.
5. Then ask your board to challenge you, support you, and hold you accountable.

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Source: 30 Second MBA
The 30-Second MBA, an ongoing video “curriculum” of really good advice from the trenches, directly from people who are making business happen.

When was the last time you changed your mind about something?

Diaz Nesamoney weighs in on the need to be pliable to meet the demand of the consumers.


When Was the Last Time You Changed Your Mind About Something Important?

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Source: 30 Second MBA
The 30-Second MBA, an ongoing video “curriculum” of really good advice from the trenches, directly from people who are making business happen.