Simon Sinek focuses on the art of knowing "Why". Those who know the answer to WHY in history have been the most effective leaders.
All organizations and careers function on 3 levels:
1. What you do - purpose, cause or belief is ones driving motivation for action.
2. How you do it - ones specific action one takes to achieve "Why".
3. and Why you do it - the tangle ways in which one brings "Why" to life.
The problem is, most don’t even know that "Why" exists. Although, Simon's Martin Luther King root cause analysis was not completely correct, he got the ideas of "Why" correct.
Simon O. Sinek is a thought leader and author best known for developing "The Golden Circle" and popularizing the concept of Why. He works with a variety of leaders and organizations including military, government, corporations, entrepreneurs and charitable organizations. Recognized as an expert in Air Force culture, he joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. His first TEDx Talk, "How Great Leaders Inspire Action," is the 19th most viewed video on TED.com. His book on the same subject, "Start With Why: How Great Leaders Inspire Everyone to Take Action," (2009) delves into a naturally occurring pattern, grounded in the "biology of human decision-making", that explains why we are inspired by some people, leaders, messages and organizations over others.
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Source: 2009 Tedx Talks on Leadership
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