John Baldoni's book, Great Communication Secrets of Great Leaders, provides real-world insights that can help executives turn their spoken and written words into leadership messages that inform, exhort, and inspire others to achieve improved results for themselves, their teams, and their people.This book, Great Communication Secrets of Great Leaders, explores how leaders can develop, deliver and sustain their leadership messages to build greater levels of trust and to achieve desired results.
Great Communication Secrets of Great Leaders, speaks to Managers. It combines easy-to-read theory with practical tips along with stories about Leaders. Featured in the book are profiles of Winston Churchill, Mother Teresa, Rudy Giuliani, Colin Powell, Shelly Lazarus, Jack Welch, Rosabeth Moss Kanter, Vince Lombardi, and Bill Veeck.
Although the book was published nearly ten years ago, the principles remain true today. Hence, in the January 11, 2012 video below, John Baldoni articulates how leadership branding is more than a buzz word.
John Baldoni is an internationally acclaimed leadership consultant, executive coach, author and speaker. He is the author of eight published books on leadership, published by the American Management Association and Mc-Graw-Hill; translated into Spanish, Chinese, Japanese, Thai, & Korean. He has authored some 200 columns for HBR, and more than 100 columns to FastCompany.com. Currently he writes for CBS/MoneyWatch and contributes regularly to Bloomberg/Businessweek, Inc. com and the Washington Post.
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Source: John Baldoni's blog
