A Marketing Mind At Work

Marketing is a passion of mine, as well as my vocation, having spent the last 15 years working in Marketing, in one shape or another.  While the principles of Marketing have remained constant, the methods of generating revenue, have ballooned. In my posts, I’ll review trends in Marketing and Advertising, and their impact on business or the wider society.  Hang on for the ride. 

EXCITING NEW SHOW COMING TO A MOVIE THEATER NEAR YOU

CMOR, the robot host of Screenvision's preshow

When last have you checked out the pre-show at the movies?  A lot has happened while you were out.  Screenvision, a giant in the pre-movie advertising world, recently announced the rollout of a social media app called Screenfanz.  Screenfanz will engage movie goers with ads and interactive games in the movie theater before the main feature.    

The Screenfanz mobile app interacting
with the  in-theater preshow

Viewers who download the Screenfanz app will also be able to watch movie trailers, find showtimes, check in at the theater, and earn points that can be redeemed towards the purchase of movie concessions.  Research indicated that more than 75% of those in the focus group would “definitely”, or would “likely” get to the movies earlier in order to engage in the “pre-show”.

I’m all in favor of brand interaction.  A fulfilling brand experience is rewarded at the register with increased sales.  Time will tell however if the 20 minute pre-show will motivate my family to get to the movies sooner. What do you think?  

Adrienne Noel, MBA 96, is an alumna of Howard University, MBA and the owner of Marketing Minds At Work, in Orlando FL.  

Howard Law Professor & Distinguished Attorney Benjamin Wilson, Elected to Dartmouth Board of Trustees

A 1973 graduate of Dartmouth College, Benjamin F. Wilson, along with two other Dartmouth Alumni, Nathaniel C. Fick and Richard H. Kimball, were elected to the Dartmouth College Board of Trustees, following a nomination vote by Dartmouth’s alumni. They will join the board on June 11, following Commencement ceremonies. Stephen F. Mandel Jr., board chair, said, “My fellow board members and I are very pleased to welcome these three outstanding new trustees. Nate, Rick, and Ben bring tremendous enthusiasm, expertise, and dedication to their roles and we look forward to working with them.”

Wilson is the managing principal of Beveridge & Diamond, P.C., the nation’s largest environmental law firm. Ben litigates extensively in federal and state courts, and advises clients in complex business negotiations. He is lead counsel for major corporations and government agencies. Ben serves on the boards of the Northwestern Mutual Life Insurance Company and the Environmental Law Institute. He is an adjunct professor at Howard University Law School and a graduate of Harvard Law School. At Dartmouth, Ben was vice president of his class and a member of the varsity football and track teams. After graduation, he founded a mentoring program to foster academic success by minority college students and has been active in fundraising activities. Ben’s three brothers (Harrison ’77, John ’80, and Richard ’84) also attended Dartmouth.

The Board of Trustees has ultimate responsibility for the financial, administrative, and academic affairs of the College, including long-range strategic planning, approving operating and capital budgets, managing the endowment, overseeing the educational program, leading fundraising efforts, setting tuition and fees, and approving major policy changes.


Source:Black Alumni Dartmouth Association

Howard University Online Executive MBA Launches New Website

Howard University’s School of Business is excited to announce the launch of its new website for the Online Executive MBA: executivemba.howard.edu.

For Immediate Release
Kim R. Wells, Director, HUEMBA and Executive Education
Howard University School of Business
202.806.1610

Washington, DC (PRWEB) April 12, 2012 Howard University’s School of Business is excited to announce the launch of its new website for the Online Executive MBA: http://www.executivemba.howard.edu. The site features robust content about this distinguished degree, including information about admission requirements, online learning, frequently asked questions about earning an Executive MBA, Howard University’s legacy and tradition, and tuition and financial aid.

The Howard University Online Executive MBA combines Howard’s heritage with the prestige of the School of Business. The convenient online Howard Executive MBA is designed to provide accessible management education to those who work full-time but also have the desire and drive to obtain an executive graduate degree. The program provides a comprehensive understanding of the industry and prepares individuals to strategically think and act from the perspective of senior leadership.

Bookmark the website and check back for periodic updates on networking opportunities, current student profiles, informational videos and program announcements.
Interested in speaking with an enrollment advisor now about this program? Contact us today at 1-877- 398-3053.


About Howard University
Howard University is a private, research university that is comprised of 13 schools and colleges. Founded in 1867, students pursue studies in more than 120 areas leading to undergraduate, graduate and professional degrees. Since 1998, the University has produced two Rhodes Scholars, two Truman Scholars, a Marshall Scholar, 24 Fulbright Scholars and 11 Pickering Fellows. Howard also produces more on campus African-American Ph.D. recipients than any other university in the United States. For more information on Howard University, call 202-238-2330, or visit the University's Web site at http://www.howard.edu.

Did you know the Howard MBA Program is on Twitter ?

Howard University MBA program is on twitter. The tweets are curated by Rachel Dawson,MBA candidate c/o 2013 with a concentration in entrepreneurship. She is also a new contributor to the HUMBANetwork News blog. Rachel will keep us up to date on the great things happening, and various developments within the MBA programs in the School of Business. Follow at @howardu_mba.