A Marketing Mind At Work

Marketing is a passion of mine, as well as my vocation, having spent the last 15 years working in Marketing, in one shape or another.  While the principles of Marketing have remained constant, the methods of generating revenue, have ballooned. In my posts, I’ll review trends in Marketing and Advertising, and their impact on business or the wider society.  Hang on for the ride. 

EXCITING NEW SHOW COMING TO A MOVIE THEATER NEAR YOU

CMOR, the robot host of Screenvision's preshow

When last have you checked out the pre-show at the movies?  A lot has happened while you were out.  Screenvision, a giant in the pre-movie advertising world, recently announced the rollout of a social media app called Screenfanz.  Screenfanz will engage movie goers with ads and interactive games in the movie theater before the main feature.    

The Screenfanz mobile app interacting
with the  in-theater preshow

Viewers who download the Screenfanz app will also be able to watch movie trailers, find showtimes, check in at the theater, and earn points that can be redeemed towards the purchase of movie concessions.  Research indicated that more than 75% of those in the focus group would “definitely”, or would “likely” get to the movies earlier in order to engage in the “pre-show”.

I’m all in favor of brand interaction.  A fulfilling brand experience is rewarded at the register with increased sales.  Time will tell however if the 20 minute pre-show will motivate my family to get to the movies sooner. What do you think?  

Adrienne Noel, MBA 96, is an alumna of Howard University, MBA and the owner of Marketing Minds At Work, in Orlando FL.